Why Does Celsius Deserve a Closer Look?
How Celsius Can Turn 2026 Into a Step Up Year
Celsius deserves a closer look because the business is reaching a point where execution can move the numbers. The portfolio is gaining relevance in U.S. energy, Alani has become large enough to matter at the company level, and the next distribution step should improve shelf execution over time. The near term can still look noisy because a major transition often creates temporary distortions in reported results, even when the underlying trend is improving.
Recent quarters suggest demand is holding up as the base grows. We believe momentum across Celsius and Alani matters because retailers reward brands that keep moving product with reliable availability, and a broader portfolio gives the company more leverage in shelf discussions.
With Alani now at meaningful scale, execution becomes the swing factor. Better placement and fewer out of stock issues should translate into higher velocity and help lock in the benefit of distribution gains..
The aim of this report is to take a deep look at what comes next for Celsius in 2026, including what the Pepsi transition means for shelf outcomes, how to separate near term margin volatility from real progress, and what has to happen for growth to stay durable as the portfolio scales.
The paid section goes deeper on the parts that will decide the 2026 outcome.
We map the key shelf and cooler mechanics that matter in a Pepsi world, lay out the few operating metrics that cut through reported margin noise, and stress test the growth engine as velocity, mix, and marketing scale. The goal is to leave you with a clear scorecard for the next 2 to 4 quarters and a well defined view on what would earn Celsius a place in the Aurelion Index.